Mount St Bernard Abbey selling thousands of bottles of beer every day
The monks at Mount St Bernard Abbey have revealed that they are selling thousands of bottles of beer every day.
As reported in The Universe on 6th July, Mount St Bernard Abbey in Leicestershire has become the first Trappist brewery in the UK and only the 12th officially recognised in the world.
The monks decided to brew beer to bring in revenue when they realised they could no longer generate a sufficient income from a herd of 200 dairy cattle.
The new product – Tynt Meadow English Trappist Ale, named after the nearby pasture where the monks first settled in 1835 – went on sale on 9th July, and people have been lining up to buy cases from the abbey store since.
Fr Erik Varden, Abbot of Mount St Bernard Abbey, revealed that more than 2,500 bottles were sold from the store alone on the first day, with nearly 2,000 selling the day after.
“We have had so much encouragement and cheers from people who would be very remote from a place like this and what we stand for. They like the beer,” he said.
Food and drink critics have praised the beer, with one telling the BBC that it was “seriously nice”.
Tynt Meadow English Trappist Ale is distributed by James Clay, www.jamesclay.co.uk. For inquiries, please contact the firm by email on firstname.lastname@example.org.
Picture: Cistercian Fr Erik Varden, Abbot of Mount St Bernard Abbey, poses in the brewery on 11th July in Leicestershire. The Cistercian monks recently opened the first Trappist brewery in England and are selling thousands of bottles of Tynt Meadow English Trappist Ale every day. (CNS photo/Simon Caldwell).Tags: ale, beer, brewery, Fr Erik Varden, Fr Varden, Leicestershire, monks, Mount St Bernard Abbey, Trappist, Tynt Meadow